Why I Decided To Start A Blog


I’ve always been curious about blogging. I was enrolled in a web design class back in 2014 (as part of my visual communications degree) and I’m being 100% honest when I say that class confused the hell out of me. The class touched on wireframe development, learning about UX, and designing logos for our websites, but the main point of the class was to design a working WordPress site… and I had a really hard time with it. I dreaded most (ok, all…) of our assignments. After the semester was over, I pretty much accepted the fact that I would never again attempt to design a website. But…as you probably guessed, that feeling didn’t last long. Fast forward about 4 years, and here I am, making my New Years resolution to learn all their is to know about Web Design. They say face your fears head on, right?

So about two years ago, I started following some really cool Instagram accounts, (like @studiodiy, @acolorstory, @helloemilie, and @glitterguide to name a few). I was super impressed by how fun, cohesive, and stylish their feeds looked! I was inspired. I wanted my feed to look like that. My graphic designer brain kicked into overdrive, and I began contemplating how I could develop my own personal brand. I started to pay close attention to the overall look and feel of my “grid” and to my surprise, I was actually enjoying it!

I started researching popular apps among the Instagram community, and downloaded photo editing tools like ColorStory, and VSCO. I then decided on a final editing process I would use for all of my Instagram posts. Once I knew what I wanted the overall look and feel of my brand to be, I focused on posting only high res images, and engaging with my followers.

Before Brand Devolopment


After Brand Development – 2 yrs later

I wanted my brand to feature pastel colors, slightly faded images, and cute content. I was committed to developing a brand that looked professional, but I wasn’t afraid to poke fun at myself every once in awhile. I ultimately wanted a brand that would more accurately reflect my personality.

Some of the Things I’ve learned so far:

  • Use a DSLR camera to take your Instagram pics (when you can)
  • If you have doubts about posting a pic, don’t post it.
  • It’s best to give yourself time to plan thoughtful, engaging posts.
  • Try to take pictures during daylight hours. Natural light is key!
  • Use the same editing process for all your photos (it ensures consistency in your feed, and improves the overall look of your “grid”)

I think it’s important for everyone to have at least some sense of what their personal brand is; strengthening your brand means strengthening your sense of self. Here are some questions to think about when developing your brand:

  • What do I believe in?
  • What colors represent my personality?
  • What are my goals?
  • What’s my aesthetic?
  • What’s one unique thing about me?

Starting a Blog

My Instagram was pretty much what inspired me to create this blog. I thought to myself: “How can I take this thing even further?” and the only I answer I came up with was to start a blog. I needed a place to expand my brand, and WordPress was the perfect platform. In the process of creating this site, I’ve come across a few articles that do a good job of explaining what you should do when first starting out; This article in particular has been super helpful. I would strongly recommend referring to it if you are a beginner blogger.

The first thing I did was purchase a domain through Hover, and setup hosting through Bluehost. Once my accounts were setup, I installed some of the recommended plug-ins (like Jetpack, Yoast SEO, Askimet Anti-spam) and then it was on to customizing the site’s appearance. Before I knew it, I had myself two fully functioning blogs! Yep, you read that right, I also started a design blog called Desk 3 Design.

It’s been a learning process… I’ve had to resort to google numerous times to try and figure out how to optimize my posts, and bring more traffic to my website. I learn something new everyday, and I know I have a long way to go, but I’m excited to see where this journey takes me. I hope this blog brings me new opportunities, and chances to connect with people!




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